The reason why the email newsletter was so valuable to me was because it was the only time I can remember studying an email list from the frame of two very important perception points in a completely “raw” state of mind – I was a young single guy struggling to figure out how to meet and date girls. The benefits struck an emotional cord with my own desires.
It was as if this person understood where I was coming from and where I wanted to go.
I’ve been going through the recordings of Eben Pagan’s Get Altitude training, a high level coaching program for entrepreneurs who want to take their business to greater success.
One of the fundamentals that Eben teaches is to truly understand where your customer is coming from.
WSJ's Shelby Holliday reports on the latest WSJ/NBC News national poll.
This makes sense, but how exactly do you go about doubling your income or even getting a raise?
Start by creating a plan, says Jessica Jaffe, senior manager of corporate affairs for Glassdoor.
Your back end is made up of your higher priced items, products and services that present significant value – or at least perceived value.
Essentially we are talking about meeting the same need (or needs within a niche), just with different media.